Welcome to affinnity

Established by Sinead Finn more than 14 years ago, affinnity delivers unrivalled expertise in the Travel Industry

Our Services


As affinnity puts it, “We like to take on a project, work closely with the management team and then really make it pay dividends for our clients”.
Partners and Clients include Airports, Airlines, OTA’s and Travel Tech Providers with an interest in the European and US Travel Sector. In 14 years we have worked with more than 30 clients unlocking strategic commercial opportunities.

Travel Tech Business Development

Through our powerful network we enable tech businesses to get deals done in Aviation and Travel. We are on hand throughout the negotiation and contractual process, powering commercial success and ensuring all aspects of your growth plans are covered, right through to in country know-how.

Commercial Tech
Strategy

New competitors are disrupting the travel industry. Customer expectations are changing by the second. Through extensive research affinnity will help your organisation with the critical steps required to effective and efficient strategic success.

Travel Industry
Expert

Sinead Finn has worked in the travel industry for more than 25 years, 13 of those years at Ryanair. She builds trust, empathy and connection helping each client to grow and scale.

Find me at:

World Aviation Festival 2025

Lisbon Tuesday 7-Thursday 9 October 2025

Click here to register

MICHAEL O’LEARY, CEO RYANAIR

“Sinead has made an incredible contribution to the success and development of Ryanair. We could not have grown to where we are today without her.”

Contact me

The Courtyard, Windhill, Bishops Stortford, CM23 2ND
United Kingdom

Phone: (+44) 1279 657386